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What is UGC?
User-generated content is brand specific content made by consumers to give a relatable and original review, opinion, or feedback on the product.
Why UGC?
- Consumers on average spend 5.4 hours per day with user-generated content
- A significant 70% of consumers will consider UGC reviews or ratings before making a purchasing decision
- 31% of consumers say advertisements that feature UGC content are more memorable than traditional ads without it
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About ME
Greensboro, NC based content creator specializing in all things beauty. Realizing that engagement starts with being authentic, I spend my time studying what the audience enjoys and build from there. As a 20-year-old college student I value digital marketing, as it is a way to grow brand presence. I have several years of experience with creating product reviews and spreading awareness of businesses through social media .